Designing commerce experiences that move metrics. 10+ years across fashion, fintech, and large-scale platforms, most recently leading design at Lounge, where I delivered an 8% uplift in conversion.

Lounge
Redesigning fashion e-commerce to drive an 8% conversion uplift

DPD
Rethinking the driver app experience for 50K+ daily deliveries.

Boomin
Building a challenger property portal from zero to launch.

Bristol Ballon Fest
Coming Soon
A visual identity and digital experience for the nationwide balloon festival.
