I started out in graphic design a lot of print deadlines, event posters, fast turnarounds, which gave me an eye for craft before I ever touched a digital product. That foundation still shows up in everything I make.

Over the past ten years I've designed across fintech, property, logistics, and fashion industries that couldn't be more different, but that all share the same underlying challenge: making something complex feel effortless to the person using it.

I care a lot about the detail. The kind of thing most people won't notice unless it's wrong. And I think that's exactly the point.

Outside of work I'm probably rewatching something I've already seen, or convincing myself I need another look at the spacing on something that shipped months ago.