Boomin
Boomin is a vibrant property portal designed to redefine the home-buying experience for modern audiences.
Role
Senior Product Designer
SCOPE
Case study in Progress
Boomin is a digital property platform created to support first-time buyers by removing unnecessary complexity from the home-buying process through clear journeys, simple language, and a bold yet approachable visual identity.
Reference screens above showcase early stages of wireframe ideation for the landing page design for customer facing site.
Property platforms often overwhelm users with dense listings, unclear pricing signals, and inconsistent interactions across tools like search, maps, and valuation. Users struggle to quickly understand whether a property is right for them, while the platform itself risks becoming fragmented as new features are introduced.
Boomin needed a clear, structured interface that:
Made property discovery feel intuitive rather than overwhelming
Unified multiple tools (search, map view, valuation) into one cohesive experience
Could scale as new features and content types were added
Reference screens above showcase early stages of wireframe ideation for the landing page design for customer facing site.
Goals & Success Criteria
The primary goals for the design were to:
Reduce cognitive load when browsing property listings
Help users quickly compare and assess properties
Create a flexible system that could support future tools and experiments
Maintain a clean, confident brand presence throughout the experience
Success would be measured by displaying clarity, smooth navigation between tools, and a cohesive end-to-end journey. Design exploration began with low-fidelity layouts to test hierarchy, spacing, and content grouping before moving into high-fidelity UI.
Research & Insights
Research focused on understanding how users actually browse property platforms and where friction commonly occurs during discovery.
Key insights included:
Users scan listings visually before engaging with detailed information
Price, location, and imagery are the primary decision drivers early on
Users frequently switch between list and map views to build spatial context
Overly dense UI increases fatigue and decision paralysis
These insights reinforced the need for strong hierarchy, predictable patterns, and a layout that supports quick scanning while allowing deeper exploration when needed.
Property Listing Page (PLP)
The PLP balances rich property information with fast scannability, allowing users to quickly assess multiple listings without feeling overwhelmed.
Design considerations:
Image-led cards to support visual scanning
Clear price and location hierarchy
Consistent metadata placement across listings
MatchMaker — Personalised Property Discovery
MatchMaker was designed to support discovery by helping users articulate their preferences and receive more relevant property matches. Rather than relying on static filters alone, the experience introduces a guided, conversational flow that feels supportive and easy to complete.
The interaction model breaks down preference capture into small, manageable steps, reducing decision fatigue while maintaining momentum. Clear feedback and progress indicators help users understand how their inputs shape results, reinforcing a sense of control and personalisation.
Key design considerations:
Guided, step-based interaction to reduce cognitive load
Clear progress and feedback to support completion
A conversational tone to make the experience feel approachable
Reusable patterns that scale across future recommendation features
Smart Val — Property Valuation
Smart Val was designed to help users understand the value of a property with confidence, without exposing them to unnecessary complexity. Property valuation is a high-trust, high-consideration moment, so the interface prioritises clarity, reassurance, and transparency over dense data.
The experience focuses on presenting a clear valuation range, supported by simple interactions and a calm visual language that reduces friction and cognitive load. Information is progressively revealed to support decision-making without overwhelming users early in the journey.
Key design considerations:
Clear hierarchy to surface valuation outcomes first
Progressive disclosure to manage complexity
Visual and tonal cues that reinforce trust and credibility
Low-friction interactions to encourage completion
Design Overview
Boomin set out to modernise the property experience by stripping away complexity and rethinking how users engage with listings, valuations, and discovery.
The visual design focused on clarity, warmth, and confidence using strong hierarchy, generous spacing, and a vibrant yet restrained palette to make complex journeys feel approachable.
The showreel below captures this visual language in motion, highlighting how design decisions translated across the product to create a clear, modern, and differentiated experience.
Design System
A modular design system was created to support consistency and scalability across the platform.
It includes core UI components such as buttons, inputs, cards, and switches, ensuring:
Visual consistency across features
Clear interaction states
Faster iteration as the product evolves
Outcome & Reflection
The final designs create a more confident and cohesive property discovery experience by reducing friction and aligning multiple tools under a single visual language.
Future opportunities include deeper personalisation, further iteration on map-based discovery, and continued optimisation of valuation tools based on user trust signals.
